Vijay Gruh Udhyog starts in Ahmedabad with a small 100 sq. yard manufacturing unit and Rs 5 and Rs 10 frymes packets.
A legacy of taste, trust and entrepreneurship.
Founded in 1996 under the banner of Vijay Gruh Udhyog, Vijayrath began with one dream: to deliver quality products every family could trust.
Founder's Message
Quality remains our priority.
When Vijay Gruh Udhyog started in 1996, the company had a small manufacturing unit, limited resources and one dream: to deliver quality products that every family could trust.
Over the years, that dream transformed into Vijayrath, a respected food brand built on honesty, consistency and customer satisfaction.
As Vijayrath continues to grow, the commitment remains unchanged: authentic taste, premium quality and lasting trust.
Company Overview
Vijayrath today.
A modern FMCG brand in namkeen, frymes, mithai and bakery with manufacturing and franchise retail as its business model.
Rs 8 Cr+Annual turnover
15Retail outlets
4,700Sq. yards facility
29+Years of excellence
Journey
From humble beginnings to a modern food brand.
Every stage of Vijayrath's growth reflects determination, improved infrastructure and a consistent focus on taste and hygiene.
The company expands into namkeen and introduces 500-gram and 1-kilogram family packs.
A modern 4,700 sq. yards facility adds better machinery, capacity, packaging and hygiene standards.
The first company-owned retail outlet becomes the benchmark for franchise operations.
Manufacturing
Modern capacity, authentic taste.
The upgraded infrastructure reflects the company's vision of becoming a modern food manufacturing enterprise while preserving the authentic taste customers love.
The facility supports advanced production infrastructure, improved quality control systems, better packaging technology and enhanced food safety standards.
Core Values
The values behind every product.
Quality
Every product reflects a commitment to excellence.
Trust
Built over nearly three decades of customer confidence.
Innovation
Continuously evolving products, packaging and retail experiences.
Integrity
Honest business practices and long-term relationships.
Satisfaction
The driving force behind every business decision.